Training course

Selling Skills Online Training Workshop - Apr 2021

FDF Member £495.00

Non Member £495.00

All prices exclude VAT.


Can you make yourself heard by the buyer?  Do you know your customers and buyers as well as you would like to?  Can you sell yourself, your business as well as your products? 

This workshop equips delegates with the skills to build and maintain strong, constructive relationships, and communicate in a way that delivers messages clearly & consistently. We give delegates confidence when dealing with customers when under pressure.

The usual one-day workshop is split into three, two hour Zoom sessions across 3 days, with an additional breakout after the final session.  This, along with polled questions, regular and adhoc Q&A and some light homework in between, ensures that it delivers real impact and action. 

You’ll get a real insider view of what works well with a buyer.  Delivered by ex-retailers who can put you in your buyer’s shoes.  Understand their pressures so you can deliver what you need at the right time.  Stay in control – even when under pressure. 

We demonstrate how to build a simple message, get the timing right and then using a simple Story telling technique, give you real impact and make your messages stick.  

As with all our commercial workshops the style is highly interactive. Live issues are used to discuss and find resolutions.   Preparation, planning and then practise. 

Previous delegates said...

“Excellent, really informative.  Lots to take away and apply”

“Positive and interesting that will enable me to put many of the useful items into practise”

“Came away feeling very motivated. (Lots of new techniques to explore)”

“Concise, simple and informative insight into selling”

Topics covered:

  •  Your customer – your relationship
  • Staying in control of time and yourself
  • Questioning and listening
  • Networking
  • Becoming indispensable
  • Story telling
  • Personal impact and making your message stick

Who should attend?

  •  New to commercial role or wanting to improve current knowledge
  • Commercial and Sales executives
  • Key Account Managers
  • Marketing and category managers wanting a broader knowledge

This course is presented to you by David Miles and Ged Futter of “the retail mind” experts in Retail and Relationship management.


Please note this course is split into three sessions over three days:

Tuesday 13 April, 9.00am – 11.15am
Thursday 15 April, 9.00am – 11.15am
Tuesday 20 April, 9.00am – 11.15am

Organiser: Craig Hannington, 02074207126,